SEO
Rise above your competitors, quite literally, on the search engine results page (SERP).
Over the last three years, I’ve been working as a Senior SEO specialist at an award winning agency, managing part time.
I have consistently improved my practice by attending SEO conferences such as SEO Brighton and taken technical and on-page SEO courses.
SEO Services
I handle the whole campaign with my clients, as opposed to focusing on one area or package.
That’s right… everything.
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This process involves a review of each individual page, documenting and implementing changes designed to improve search engine rankings. All proposed changes will be presented to the client for approval before implementation.
The optimisation will cover:
Meta titles
Meta descriptions
Keyword research
File names & alt text
Keyword integration (which may involve adjusting sentences in the page copy)
Adding to the copy to provide Google with additional context
Internal linking
Incorporating calls-to-action (CTAs)
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This includes activities performed outside of the website to improve search visibility and organic traffic.
This includes:
Building backlinks
Optimising your Google Business Profile (for local SEO)
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Site audit fixes may not be immediately visible to the eye, but are issues that Google can read. A thorough site audit will help identify improvements, such as optimising the site for increasing site speed and improving search engine readability.
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Keyword research will be delivered in an Excel spreadsheet that includes your current keyword rankings, competitor rankings, and new keyword opportunities. One tab will feature recommended keywords for each page.
Some metrics included are keyword volume, difficulty, traffic potential, SERP features, keyword intent, and more.
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A competitor analysis compares the strengths and weaknesses of direct and indirect competitors' websites with your own. Findings and recommendations will be detailed in a spreadsheet, including an overview of the organic keywords your competitors are targeting.
Industries and Websites I Work With
Over the course of five years working in marketing, I have worked with hundreds of clients from a diverse range of industries.
I have worked with therapists, builders, architects, designers, manufacturers, dietitians and worked on website builders such as Wordpress, Square Space, Wix and Shopify (this just names a few!).
Although I enjoy creating marketing plans for any industry, I love working with health and wellness or design related businesses. Any business with products or services that allow me to get creative and feel ethically fulfilled tick the box for me.
Why Me?
Honesty, creativity and empathy have always been my personal core values. In marketing, these all have a purpose.
Honesty and transparency with my clients is non-negotiable for me, I will have a goal for each month based on tangible, quantifiable data.
Creativity helps me to think outside the box, more specifically, is there anything unique I can try, to acquire and convert your target audience?
Empathy gives my mind the ability to swap into someone else’s. What does your client or customer need, want, desire?
Of course, there are other qualities that make a marketer more than just average - these are just the qualities that stand out and stand apart from the rest.
Clients
Custom SEO Reporting
Custom SEO Reporting
Reporting is the interesting part, isn’t it interesting to understand how your customers behave and interact with your website?
Unfortunately, a lot of agencies use a standardised report for all clients. This means only part of the story is shown and unique objectives requiring specific metrics are ignored. I take your business goals into account to show you the right data. If there’s anything else you would like to see, I’ll always do my best to find how to track it.
My reports include data from Google Analytics and keyword tracking reports. From this you can see popular pages, the route users take to get to those pages, where in the world they’re from, phrases they’re using in the results page to get to your website, what device they’re using and much more.